"Plenty Café is a modern take of the gran cafés found all over the world. We focus on the European model whereby specialty coffee, hand crafted food and a full bar are all available at all times."

I worked with Anthony, Plenty Café's owner, to create a visual representation of his multifaceted business model. Plenty has steady stream of regular coffee drinkers and weekend brunch goers, but is building its reputation as a top tier wine and cocktail bar and restaurant. Thinking strategically about how to present each aspect of the café, I created a body of work that aims to elevate the space and draws attention to Plenty's unique place in Philadelphia's restaurant scene.